SOCI 205 | Messages and Media                                                              translate     

  Mid-term notes on Propaganda and Persuasion              -back to SOCI 205 weekly-

Introduction  | Propaganda | Persuasion  | Prussian Blue  | Overheads

Introduction

Propaganda plays a significant role in our mass mediated culture.  It's made up of three parts: information, disinformation, and non-information.  What's left out of a message can have as much effect on its persuasiveness as what's in the message.

The purpose of propaganda is to encourage a certain viewpoint.  Its purpose is also to encourage action. 

How do propaganda messages affect our values, attitudes, and opinions  ?   In answering this question we should consider both the dominant culture and the target audience, i.e. the wider context of the message.  

1. Propaganda

• Political Propaganda      
• Advertising
• Public Service Announcement  
• Cause Marketing

• Sponsored Educational Materials

• Black, Grey, and White Propaganda

2. Persuasion

• Values
• Attitudes
• Opinions

        3. Prussian Blue

• I'll Bleed for You