SOCI 205 | Messages and Media translate
Quiz # 1 Wednesday, July 2 Value 10% Duration 40 minutes -back to SOCI 205 weekly-
The quiz is based on required readings, in this case chapters 1, 2, and 3 of the textbook, along with the discussion of mass communication theory. Please answer two of the following four questions, three of which are taken from the 'Questions for Review' at the end of the three chapters. Your answers should provide evidence of having read the chapter along with further reflection. Please aim for a minimum of two pages (double-spaced) for each of your answers. The quiz is closed-book, but you are welcome to use notes provided these are submitted with your answers.
1. Choose one of the mass communication theories discussed in class and explain its benefits and drawbacks for the analysis of our mass mediated culture.
2. Define demassification, convergence and conglomeration. What effects are they having on the mass media ? (Chapter 1)
3. Why have alternative news publications experienced increased readership ? (Chapter 2)
Consider 'The Tyee', which is based in Vancouver, along with Global Research.ca which is based in Montreal and serves as a national and international alternative news source.
4. What are examples of populist measures for evaluating record companies ? What are some elitist measures ? Discuss. (Chapter 3)
