MACS 110 | Introduction to Mass Communication Theory
Challenging the Dominant Paradigm
What factors from the 1960s caused a rethinking of media effects ?
What does systems theory tell us about the role of mass communications ?
Which perspectives see a “viewer – aggression link” and why is context considered important ?
Consider the “new social landscape” of the 1960s. How are media influences related to social upheaval, the generational gap, and a shift in the role of media and socialization ?
Discuss mediated violence within the context of social cognitive theory. How can learning (either inhibitory effects or disinhibitory effects) be reinforced ?
Discuss modelling/imitative behaviour and identification ?
What do you understand by "viewing schema" ?