MACS 110 | Introduction to Mass Communication Theory       translate  

Week 6: Normative Theories of Communication        -back to MACS 110 Home-

How did a 1940s edition of Life Magazine play a normative role in the times of its publication ?

What's your personal theory of the ideal media system ?  Identify the most important things the media should and should not do in terms of the public interest. 

Consider:

  • radical libertarianism favours an unregulated media - what might advocates of technocratic control, such as Harold Laswell and Walter Lippmann, have to say about radical libertarianism ?
  • what decisions might a technocrat have to make about censorship ?
  • what are some key right wing and left wing arguments in favour of media regulation ?
  • what tensions exist between economic theory interpretations of the media and democratic theory interpretations - in other words, between social responsibility and profitability
  • what are some limitations of the professionalization of journalism ?
  • are hate groups effectively taking advantage of new media to spread their messages - should they have the right to promote hatred ?
  • what steps should be taken toward a socially responsible media system given the new media environment ?
  • what are your views of the self-righting principle ?

 

In what ways do citizen journalism and blogs promote or hinder socially responsible media ?

        MoveOn.org  | Huffington Post | Daily Kos | Crooks and Liars | Daily Dish | Buzz Machine

CyberJournalist.net

 

 

Democratic-participant approaches to the media  encourage cultural pluralism.  What do you understand by cultural pluralism ?  Are the media doing a good job as far as you're concerned ?

Free Press in the United States sees a lack of social responsibility owing to a lack of democratic participation in the media as a whole.  What are some of its key concerns ?  Is there a similar group in Canada ?  If so, what are its key issues ?  Is it effective ? 

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