MACS 110 | Introduction to Mass Communication Theory

                Quiz 2          -back to MACS 110 weekly-             translate  

Please answer two of the following questions and bring your answers (typed, double-spaced) to class on November 18th.  Aim for a maximum of two pages per answer.

1. In what ways is critical theory political/action-oriented ?

2. Why might supporters of limited effects be concerned about the rise of cultural theories ?

3. What is the essence of political economy theory ?

4. What do you understand by "Consciousness Industries" ?

5. What do you understand by "active audience" ?

6. How might "mass surveillance society" - or the "virtual panopticon" - be interpreted from the standpoint of critical theories of mass communication ?