MACS 110 | Introduction to Mass Communication Theory

                Quiz 1          -back to MACS 110 weekly-             translate  

The first quiz is short answer and based on Chapters 1 and 2 of Baran and Davis.   Notes are allowed provided they're typed and submitted with your answers.

Please answer five of the following questions:

1. What are some of the problems associated with identifying causality and measuring media effects ?
2. Explain the essential difference between macroscopic and microscopic mass communications theory.  How might each be used to study the role of mass media in society ?
3. What is normative theory – give an example of its application.
4. Which model of media analysis is the ‘meaning-making’ perspective associated with ?  How does it differ from some earlier perspectives ?
5. With which perspective is Paul Lazersfeld associated ?  What was his approach to studying the role of the media in society and how would you summarize his views of media effects.
6. Summarize critical theory and state whether or not you feel it has merit.  Why ?