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Propaganda and Persuasion -MediaStudies.com- translate
Introduction | Propaganda | Persuasion | Strains of Analysis | Prussian Blue | Overheads | Exercises | Further Information
Introduction
Propaganda plays a significant role in our mass mediated culture. It's made up of three parts: information, disinformation, and non-information. What's left out of a message can have as much effect on its persuasiveness as what's in the message.
The purpose of propaganda is to encourage a certain viewpoint. Its purpose is also to encourage action.
How do propaganda messages affect our values, attitudes, and opinions ? In answering this question we should consider the dominant culture, i.e. the wider context of the message, along with theoretical perspectives on the way media communications work.
Outline
1. Propaganda
- Political Propaganda
- Advertising
- Public Service Announcement
- Cause Marketing
Sponsored Educational Materials
- Black, Grey, and White Propaganda
2. Persuasion
- Values
- Attitudes
- Opinions
3. Strains of analysis
- Academic Disciplines
Communications Theory Perspectives
- Key concepts
- Key thinkers
- Some different expressions of propaganda
4. Prussian Blue
- I'll Bleed for You
5. Exercises
6. Further information